Everything changes, nothing remains without change. All things are connected so if one things changes, other things change. Organizations are constantly changing. Sometimes small changes, sometimes big ones. Most organizations today are going through some form of digitization, servitization, decentralization, defragmentation, and expansion. These organizations need help with that. Advice. Guidance. Coaching. Design is also changing. Design is expanding from its core of making beautiful things to helping organizations in their transformations. We cannot solve our problems with the same thinking we used when we created them. The complexity of transformations is urging organizations to seek help in new places. Design is one of those places.