For sure. Step one is seeing the two value systems at play. Step two is finding/determining a balance per project. In my projects I make the most use of the bottom half about creativity, but also include just enough beauty. But any other constellation is valid. The only thing that doesn’t work without problems I think is staying in one extreme.

Strategic UX Design Consultant @ Zuiderlicht / Design Leadership Forum Member @InVision / Design Thinker / State Secretary of Integration @ Ministry of Design

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