Glad you liked it. It is indeed a bit controversial. That is an interesting point about in-house designers versus agencies. Interesting observation that you see that when the emphasis on impact increases, the stake of the designer decreases. Do you have the idea the designer has less creative freedom of the business objectives are clearer?
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Design Thinker, Agile Evangelist, Practical Strategist, Creativity Facilitator, Business Artist, Corporate Rebel, Product Owner, Chaos Pilot, Humble Warrior
