Great piece. I think what the emerging field of Business Design needs is the how. How does one apply design skills to business problems? This would require in depth knowledge of business and current ways, in depth knowledge about the core skills of a designer and the ability to translate those skills from one field to the other. What it also needs is case studies, examples of how business designers added value, how they worked, what tools they used, how they convinced people to do things differently.

Strategic UX Design Consultant @ Zuiderlicht / Design Leadership Forum Member @InVision / Design Thinker / State Secretary of Integration @ Ministry of Design

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