Hey Holly, that is good to hear. Everyone is in their own bubble and it’s good to hear that designers are thinking about impact. Of course I am generalizing here to get to a point. Business and design should be one I think. Not designers waiting on business to come up with metrics and business waiting on designers to come up with a design. I believe that business and design should co-create. Designers can see business opportunities and businesses can see how design choices can impact the business. Designers can help see business problems differently. This goes beyond metrics.